Life should be about doing something that you are 100% passionate about or else what is the point of doing it, right?
For 23 years, my passion was Football. Everything that I did and everywhere that I traveled, it was all for the love that I had and will always have for Football. Creating a brand that embodies my values and passion has always been on my mind; It's a mentality that I apply to everything I set my mind to.
For the past 5 years, I have dedicated my time to working on building these ideas into the brand. And this has taught me the important details, developments, garment quality, and overall feel off CRACK.
While this experience has had trials and tribulations, it has been one of the most rewarding things I have in my life so far. CRACK is driven by a passion for using quality materials, creating unique designs and maintaining attention to detail.
The message behind CRACK has always been, and will always be, to urge you to follow your dreams, experience your passions. Whether you’re an artist, an entrepreneur, or an athlete. Develop your craft. Don’t wait for handouts or the right time, start today and take a risk. Work hard every fuckin’ day and good things will come, believe in that, because CRACK is too.
El Fenomeno // R9 Capsule
Crack Classics
Master Your Craft.
When was the last time someone asked if you are happy doing what you do?
Have you ever asked yourself the question? If money wasn't a factor, what would you be doing right now? This Hoodie not only represents what a true CRACK is, but what a CRACK mentality is all about. Be yourself, work your ass off on what makes you happy. Life is more about doing what you love, realizing that life is about waking up and having a purpose.
(16 oz) 100% cotton
3D Puff "Master Your Craft." design
Fabric Made in Los Angeles. Constructed in Mexico