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Crack Launch Party

Heard on the Street: At the Crack FC Launch Party and Street Football Tournament

To celebrate the launch of its new line, Los Angeles-based streetwear brand Crack FC held a 20-team street football tournament at The Base LA complete with live music, food, and LA’s finest ballers. 

On a night that showcased the vibrant Los Angeles street football culture, Crack FC unveiled its brand new line of shirts and hats in front of a full house of lovers of the beautiful game.

In addition to showing off the football-inspired threads, 20 of LA’s best street football squads came out for a 5v5 tournament with $1,000 at stake. Among the teams were HBFutsal, TC Broders, and eventual champion Coliman FC, which featured the boyfriend-girlfriend duo of LAFC-signee Carlos Alvarez and two-time World Cup participant Renae Cuellar, who represented Mexico in the 2011 and 2015 Women’s World Cups. Live music was provided by DJ Q — a Portuguese-born DJ/Producer who is also a certified CPA — and South Central’s own Feefa came out for a live performance of some of his latin-infused hip-hop tracks as well.


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